As we live in the internet age, it is a safe assumption that your bridal business has a website. How effective that website is in attracting visitors, who in turn become prospects and ultimately clients, will depend on many factors. The first will be how much traffic the website gets via organic means, such as SEO or paid traffic programs, such as Pay Per Click on Google or Facebook, for example.
Once traffic reaches your website, it is a matter of how well it has been designed. A well-designed website will keep visitors there for a reasonable amount of time, will also be easy to navigate, and will ultimately have clear calls to action, such as telephoning your business or entering details such as a name and an email address.
Conversely, a poorly designed website causes visitors to leave almost immediately and confusion due to no clear navigational menus. It will also have unclear or no calls to action and possibly malfunction due to a technical or coding issue. This last problem can be the death knell for a website’s performance and in particular, its ranking on Google. The tragedy is that technical issues and other problems can so easily be avoided if only website maintenance was in place. Read More